Hobbs Tea

Luxurious tea made easy

Pāhiku is a Hawaiian fashion and lifestyle label based in Diamond Head. The clothes are custom-made and hand-stitched in by a small, family-owned business.

Logo & clothing tag design



Wear Aloha.

My inspiration for the logo mark and brand was heavily influenced by popular yoga culture, mandala, suns and flowers. The seven-sided, flowing symbol encompasses pāhiku, which means “sevenfold” in the Hawaiian language, a nod toward the seven inhabited islands and the seven chakras.

What I did

Logo design & brand strategy
Wordpress website design & development
Brand collateral and t-shirt design
Photography & photo editing
Content development & copy editing
Business development

What the client said

Leon and I collaborated on the Pāhiku project. He possesses incredible business insight and knowledge, suggesting intelligent ways to streamline processes and to establish priorities. He is also gifted when it comes to developing awe-inspiring, beautiful brands. Leon was able to offer ideas and still allow for team work by understanding and working within the parameters I had established. I highly recommend his work, from top-notch branding and design to business consulting.

Katlin Lemos, Purchasing & Quality Control Manager at Pāhiku


Let’s build something together.